National SEO & Local SEO Services Definitions:
Business owners everywhere seem to get a bit confused regarding the difference between local SEO and national SEO. They are sometimes left wondering what each one is exactly and what strategy they need to be successful.
It is a fact that understanding every one of the technical aspects when it comes to SEO can be confusing. Differentiating between local SEO and national SEO strategies simply adds a whole new complex layer to trying to figure out what to do.
So, here are some facts to help provide some clarity in the areas of national SEO vs. local SEO:
Here are a couple of easy basic definitions to start with:
National SEO is focused on driving website traffic on the national level and focuses mainly on the brand itself rather than on the location.
Local SEO focuses instead on promoting conversions and driving traffic to a specific location and is, therefore, location and service specific.
Providing Relevant Information is the Primary Purpose of Search Engines.
The closer the results are to the user’s location, the more relevant they are. That is why one of the major components of relevant results is location. Just think about it. If user’s locations were not factored into their searches, life would be a lot harder and they would never find what they are looking for. This is where local SEO comes into play.
Local SEO Factors
Authority: In the event that your domain name hasn’t acquired much authority yet, focusing on your geographic location is best so you can begin building a customer base.
Easier & Faster– Local visibility growth can often take three to six months. Quicker results can vary based on the type of business, SEO methods, and keywords used.
Competition– Achieving a local market ranking usually involves less competition. Your site is only competing with nearby companies providing similar services rather than having to compete with everybody everywhere that is providing the same product or service.
Local SEO Provides Local Results- Let’s face it, potential customers are only willing to drive just so far, meaning that results that are closer to a user geographically will be more relevant.
National SEO Factors
Build Your Brand– National SEO will help build your brand although you will be competing with some pretty stiff competition.
Hybrid– National SEO is very much a hybrid, utilizing numerous local tactics paired with several other marketing strategies.
National Brands– Major national brands like Amazon and Walmart could be your competition when you choose national SEO.
Online Businesses Need National SEO– If your business is strictly online and you do not have brick and mortar locations, then you will want to go with National SEO to reach the most prospective customers and increase your conversions and ultimately your bottom line.
So, if you have a local business, a focus on just local SEO is a more sensible option. And, for the majority of business owners, the goal is growing the business and its profitability as quickly as possible. One way of doing that is to increase your market share via the acquisition of new customers via both local and national SEO. You might be considering expanding your business’s geographic area for your local SEO like many businesses have done successfully. For some businesses, this could be a viable option. On the other hand, for some others, it might not be the solution. Again, your customers will only travel just so far. And, if you offer a service that goes to them, you could be increasing your overhead by expanding your service area, so you might want to consider the expansion of your local SEO targeted areas very carefully for optimum results.